While Ecommerce is accounted for a whopping $6.5 trillion in sales by the end of next year, successfully penetrating into this market has never been this tough. The ultimate reason behind this uncertainty of success lies within the dense competition.
In simpler words, if you want to become successful in this domain, you need to outstand the competition; and for that, you need to have a top-tier website in every sense of the word. Even minor issues like 405 error can cause major heartburns in the long run if you’re not careful enough.
Moreover, you need to be precise on your end as well. Take Shopify API order for example; you need to know how to get all orders from Shopify so that you can’t miss out on anything.
From a stellar looking UI to seamless functionality, there’s a lot that goes into creating a top-tier Ecommerce site, and in this read, we’re going to walk you through a rundown of some ecommerce essentials that you can’t miss out.
Essentials For A Successful Ecommerce Website
1. Your Website Design Should Be Responsive
For reference, more than half of the internet traffic comes from mobile devices. Now considering this stat, you can tell that responsive website design is something you can’t ignore.
In context with Ecommerce alone, more than 60% of the people buy from mobile-friendly sites. You can quickly judge the importance of mobile-friendly sites from the stats.
To make your website mobile-friendly, you need to use the responsive eCommerce web design so that it can adjust itself based on the device your audience will use.
2. The Navigation Should Be Seamless
While many eCommerce site owners tend to forget this one, navigation is an integral aspect of your website that you must work hard on.
If the navigation of your website is complex, then they’re most likely to bounce off it and start looking for better alternatives. Note that once a prospect leaves your website with a bad impression, they’re very less likely to ever return.
A great practice to create a highly navigable website is by creating different menus for different product categories. The idea here is to declutter every aspect of the menu so that your consumers can easily expect where to find their desired products.
Also, you can use the filters option for customers to sort the products easily based on their color, size, prices and styling.
3. The Security Should Always Be Up To the Mark
The biggest concern for consumers around purchasing from eCommerce sites is security. This is because their personal details like their emails, numbers, and credit card info is shared with site owners.
If your site fails to provide robust security protocols, then you can expect low to no sales at all.
You can achieve top-tier security for your e-commerce site by following some best practices. Here they are.
- Purchase an SSL certificate as it would caste out the essence of security to the audience and they’ll feel more comfortable making a purchase from your website.
- Create secure passwords by using combinations of numbers, symbols and letters of both upper and lower case.
- Keep changing your passwords regularly.
4. Do Not Ignore the Importance Of Website Maintenance
A website is never a matter of development and deployment on a server. Post-development maintenance is equally important as it protects from all the major and minor bugs and issues from both the server-side and client-side.
Note that even the minor bugs are significantly harmful for your reputation as caste you out as an unsecure source. Just take an example of DNS PROBE FINISHED NXDOMAIN error as an example where your users can’t access the content of the website due to technical failures.
Staying on top of your maintenance game helps you keep from such heartburns.
Another great perk that you enjoy with regular maintenance of your website is the performance. By regular maintenance, you ensure that your website is perfectly optimized and running at its full speed – enhancing the shopping experience of your customers as well.
5. Display Reviews and Ratings As Social Proof
Another big reason why people generally feel uncomfortable shopping online is the trust issue regarding product’s quality.
Displaying the reviews and ratings on website would work as a social proof that your products or services are up to the mark.
Moreover, the valuable feedback of your customers would also help you locate and realize your lacking and gaps in the services, and help you improve as a service provider. Simply put, it is a utility for both you and your consumers.
6. More Value = More Revenue
Another overlooked aspect of a successful E-commerce site is the value you provide to the customers. Providing more value to your customers means opening doors to more sales and revenue in the future.
If your customers find your store and services valuable, they’re most likely to return for them in the future. Moreover, people suggest your store to their peers and family – ultimately acting as a free referral for your store.
You can provide value to your customers by gifting promotions and discounts every now and then. Also, handing out free gifts to your loyal customers can caste you out as highly valuable source.
To Wrap Up
It’s quite surprising how e-commerce changed the landscape of the market abyss. And with the pandemic outbreak, it is safe to say that it is not an option anymore, but a must for every brand out there.
Therefore, you need to stay on top of your eCommerce store quality if you want to survive this dense competition.